Wednesday, September 04, 2002

Shana Tova
Rosh Hashana is early this year. It took me a while to realize that the old friends calling me up out of the blue, were calling to wish me Shana Tova – a good year. In the old days we used to send cards. It was a whole industry. Tables used to spring up on the sidewalk in shopping areas offering hundreds of cards of different sizes (although the even largest ones were quite small, and they were all oblong), tidily organized in little piles. The cards had pictures of happy children, of honey and apples, of flowers, of Moshe Dayan, of the Western wall, you name it, all with a generous sprinkling of glitter.

This quaint tradition has more or less disappeared. Stationery shops still sell “Shanot Tovot” as the cards are called, but the tables are gone, as are the naive pictures on the cards. These days most of the “Shanot Tovot” you get by snail mail are sent by commercial enterprises. E-card “Shanot Tovot” are very popular though. The problem is there’s always a few good ones going round, and then you get them again and again about twenty times, until you’re sick of it.