Just click on the map and join the fun. Free BMW for those who find Israel.
Contact BMW to claim your prize (or to share your innermost thoughts).
(Link care of Ynet - Yediot Aharonot online)
Also seen on LGF and my James.
Update: BMW have obviously been inundated by people wanting their free BMW's. Instead of forking out, they've removed the map! The cheek of those people! Thank you, R.T. for pointing this out. I think you should sue.